We’re excited to share with you the top U.S. cities for pest control startups in 2023. Florida had the largest representation in the top 10 followed by Texas, Arizona and California. A quick note on the methodology of this list and then on to the top ten.
When calculating the best markets we started with the top 200 cities in the U.S. by population. Second, we measured the search engine traffic for pest control services for each city. We call this ‘demand’ but because not all customers are of equal value (for example, a one-time rodent job in Chicago isn’t as valuable as an annual contract for pest, termite and mosquito in Florida) we also calculated the ‘Customer Value’ and created the ‘Total Market Demand’ from the product of ‘Demand’ and ‘Customer Value’. Finally, we calculated the ‘Competitor Strength’ in each market so that we could divide the demand (Total Market Demand) over the supply (Competitor Strength). This results in an apples to apples comparison of what kind of returns a pest control startup should expect from their marketing dollars.
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With no further adieu … the list.
#1 Fort Worth
Demand Rank: #6
Customer Value Rank: #6
Competitor Strength Rank: #75
#2 Orlando
Demand Rank: #5
Customer Value Rank: #32
Competitor Strength Rank: #74
#3 Mesa
Demand Rank: #4
Customer Value Rank: #44
Competitor Strength Rank: #71
#4 Sacramento
Demand Rank: #11
Customer Value Rank: #7
Competitor Strength Rank: #4
#5 Fort Lauderdale
Demand Rank: #10
Customer Value Rank: #12
Competitor Strength Rank: #23
#6 San Antonio
Demand Rank: #1
Customer Value Rank: #67
Competitor Strength Rank: #12
#7 Tampa
Demand Rank: #2
Customer Value Rank: #66
Competitor Strength Rank: #65
#8 Phoenix
Demand Rank: #3
Customer Value Rank: #53
Competitor Strength Rank: #22
#9 Houston
Demand Rank: #7
Customer Value Rank: #84
Competitor Strength Rank: #84
#10 Miami
Demand Rank: #8
Customer Value Rank: #73
Competitor Strength Rank: #29
Wishing You The Best 2023
We’re hoping for the best for all startups in 2023. Don’t forget to prioritize the many benefits and superior returns on search marketing. And we hope you’ll connect with us and come back soon!