Valuable pest control market data. Click any metric to view the top U.S. cities for that metric. Scroll down to visualize each metric against the city population.
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Null = Insufficient Data
Population: The 2017 city (not metro) population.
Demand: The relative average searches for pest control services. Data was taken from January 1
Customer Value: The relative average dollar amount the highest paying pest control companies paid for search traffic. Data was taken from January 1, 2018, through December 31, 2018.
Total Market Value: The relative product of the search volume and the search value.
Competition: The relative average marketing strength of pest control companies in a given market.
Projected ROI: The projected ROI or ‘Opportunity Score’ of a market is equal to the total search value in a market divided by the strength of the competition in that same market.