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September 11, 2017 By Andrew Larson

New Data: The 10 Best U.S. Cities For A Pest Control Startup in 2017

Best U.S. Cities and Places for A Pest Control Startup

The game for a successful pest control startup continues to change. Significant growth was once achieved from one of three expensive options – advertising, acquisitions, or door to door sales programs.

Now savvy pest control startups are growing from methods that cost less than advertising or acquisitions and attract a client base far better than the clients acquired through door to door sales.

But of course results vary from market to market. Which begs a question.

Which markets are best for a pest control startup?

You want a market that gets a lot of internet searches for pest services.

But choosing a market isn’t just about search volume. Searches for a one-time flea treatment in New York City isn’t worth as much as a search for year round pest and termite protection in Texas. So you want to consider the value of the searches in a market.

And then there’s the competition.

You don’t just want to look for demand. You want a market where demand is not oversupplied. Or better yet, you want a market where demand is undersupplied.

We call this the ‘Opportunity Score’.

Calculating The ‘Opportunity Score’

To determine the best places for a pest control start up (defined as ‘Opportunity Score’) we considered each market’s search volume, search value, total value, and competition grade.

Search Volume: Search Volume refers to the quantity of search engine queries performed in a given market.

Search Value: Search Value is the value of a single search query in a given market.

Total Value: Total Value is the product of a market’s Search Volume and Search Value.

Competition Grade: The Competition Grade of a market is the strength of a market’s competition.

Opportunity Score: The Opportunity Score of a market is the Total Value of the market divided by the Competition Grade.

Texas Shows Up Big

No real surprise that Texas showed up big but taking the top three spots is quite impressive. Congrats to those recent startups in Houston, Dallas, and Austin. Great markets, especially relative to the strength of the competition.

California Makes A Good Showing

South California has moved up the list the last two years. Both Los Angeles and San Diego made the top five.

The Top Ten List

Pest Clicks calculated the Opportunity Score for every U.S. city with a minimum population of 380,000. Here are the top ten best places for 2017.

*Note: While you want cities with a high search volume, search value and total value rank – the opposite is true for competition rank. A city that is 1st in competition rank means it is the most competitive, not the least competitive. For example, Dallas has a competition rank of 44 – meaning there are 43 markets more competitive than Dallas.


The number one city for pest control marketing

Houston

Search Volume Rank: 1st

Search Value Rank: 6th

Total Value Rank: 1st

Competition Rank: 20th

Opportunity Rank: 1st


The second best city for pest control marketing

#2 Dallas

Search Volume Rank: 4th

Search Value Rank: 8th

Total Value Rank: 4th

Competition Rank: 44th

Opportunity Rank: 2nd


Third Best City For Pest Control Marketing

#3 Austin

Search Volume Rank: 2nd

Search Value Rank: 14th

Total Value Grade: 3rd

Competition Rank: 22nd

Opportunity Rank: 3rd


Fourth Best City For Pest Control Marketing

#4 Los Angeles

Search Volume Rank: 9th

Search Value Rank: 3rd

Total Value Rank: 2nd

Competition Rank: 21st

Opportunity Rank: 4th


Fifth Best City For Pest Control Marketing

#5 San Diego

Search Volume Rank: 6th

Search Value Rank: 7th

Total Value Rank: 6th

Competition Rank: 13th

Opportunity Rank: 5th


Sixth Best City For Pest Control Marketing

#6 Atlanta

Search Volume Rank: 4th

Search Value Rank: 9th

Total Value Rank: 7th

Competition Rank: 1oth

Opportunity Rank: 6th


Seventh Best City For Pest Control

#7 Seattle

Search Volume Rank: 17th

Search Value Rank: 1st

Total Value Rank: 5th

Competition Rank: 6th

Opportunity Rank: 7th


Eighth Best City For Pest Control

#8 Las Vegas

Search Volume Rank: 7th

Search Value Rank: 22nd

Total Value Rank: 9th

Competition Rank: 32nd

Opportunity Rank: 8th


Ninth Best Place for Pest Control

#9 Charlotte

Search Volume Rank: 14th

Search Value Rank: 10th

Total Value Rank: 11th

Competition Rank: 37th

Opportunity Rank: 9th


Tenth Best Place For Pest Control

#10 Jacksonville

Search Volume Rank: 10th

Search Value Rank: 21st

Total Value Rank: 13th

Competition Rank: 38th

Opportunity Rank: 10th


Conclusion

We want to hear your thoughts, insights, theories, and questions on social media or via email.

Do you think the hurricane and flood damage will increase pest control demand in Houston and Florida? Or will the damage of the storms have a negative impact on these markets?

If you want to know how your market stacks up or compare two markets contact us via our contact form.

Filed Under: Cities With Highest Opportunity

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Pest Clicks focuses on building data-driven inbound marketing campaigns that help great pest control companies rank higher in search engines, convert more website traffic to leads, and convert more leads to buyers and loyal fans.

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